online reputation management for small businesses

Online Reputation Management for Small Businesses

Online reputation management for small businesses: Enhance your brand's image and build trust with effective strategies. Get expert help today!


Managing your online reputation is crucial for small businesses in today’s digital age. Whether it’s your personal name or your company’s brand, the strategies for managing your internet reputation are the same. Online personal branding is just as important as corporate branding. With the right tools and the proper strategy, you can effectively manage your online reputation and maintain control over what others see when they search for your name or brand online.

At, we understand the importance of online reputation management for small businesses. In this article, we will explore various tools and strategies that can help you monitor, protect, and enhance your online reputation. From social media monitoring to review management, we will cover the best practices and tools available to help small businesses thrive in the digital world.


Brandwatch is a powerful tool that provides crucial solutions for businesses looking to dominate social media and manage their online reputation. With features such as automated publishing, content management, keyword filtering, and multi-account management, Brandwatch allows businesses to monitor their online reputation, identify negative reviews and sentiments, and take action to improve their brand’s online presence. With Brandwatch’s ORM tools, businesses can protect their reputations, build customer trust, and drive sales.

However, it’s worth noting that some users have reported issues with the user interface of Brandwatch, making it difficult to navigate and use effectively. Additionally, multi-channel posts can be challenging to publish automatically, and the software can sometimes be slow.


Digimind is another powerful tool for managing online reputations, offering a wide range of capabilities to assist brands in understanding what is happening with their online reputations and product offerings. It can help identify influencers, integrate with multiple platforms, track trends, and provide insights into consumer behavior and competitor analysis. Additionally, Digimind can monitor online conversations and protect your brand’s reputation.


Brand24 is a tool that allows you to monitor your brand’s mentions online and gain insights into your online reputation. With real-time monitoring, competitor analysis, configurable dashboards, and alerts and notifications, Brand24 helps you stay on top of your brand’s online presence. By tracking and analyzing brand mentions on social media, Brand24 enables you to protect your online reputation and engage with your audience effectively.


YouScan is a listening tool that can search social media and the rest of the web for brand mentions before analyzing those comments for their potential to have a broader social impact. With its user-friendly interface and easy keyword setup, YouScan makes it simple to track the conversations that matter to your brand. It also integrates with various third-party platforms, allowing you to compile data from different sources into one place.

However, it’s important to note that YouScan can be expensive compared to other options, and it is only available in a limited number of languages.


BrandMentions is a tool specifically designed for online reputation management. With features such as impact scoring, automatic scheduling of reports, brand mentions tracking, and filtering options, BrandMentions provides businesses with the tools they need to monitor and manage their online reputation effectively. By tracking social media mentions, analyzing impact scores, and generating reports, BrandMentions helps businesses understand the impact of their online reputation on their sales and revenue.


BuzzSumo is a unique tool that allows you to search the internet for any content containing your search term. It provides an impact scoring system that rates the level of engagement associated with each search result. This feature helps you identify potential influencers and trends. BuzzSumo also offers automatic scheduling of reports and content suggestion tools, making it a versatile tool for managing your online reputation.


Mention is a tool that allows brands to track social media and discover any mentions of their name in online discussions. By monitoring over 1 billion sources daily, including blogs, forums, social media, and other websites, Mention helps you stay informed about what people are saying about your brand. With features such as targeting and segmentation, timely alerts, engagement, and dashboard analysis, Mention enables you to protect and enhance your online reputation.

Talkwalker Analytics

Talkwalker Analytics offers free social search and Talkwalker Alerts, two services that are very helpful for managing and improving online reputation. With social search, you can monitor your social media accounts in real-time and keep track of what people say about your company across all major social media sites. Talkwalker Alerts notify you immediately when your brand or competitors are mentioned online, allowing you to stay on top of your online reputation.

Google Alerts

Google Alerts is a valuable free tool for monitoring and building your online reputation. By creating alerts for your name or brand, Google will send you an email whenever it discovers a new reference. This allows you to stay informed about what is being said about you online and take action if necessary.

The Brand Grader

The Brand Grader is a free tool that provides vital information about your brand’s online performance. It offers features such as identifying and tracking negative mentions and reviews, managing and responding to them, and providing analytics to help you understand the impact of your online reputation on your sales and revenue. The Brand Grader also provides tips and advice on improving your online reputation.


SimilarWeb is a tool that provides details on your competitors’ websites. By benchmarking your website against your competitors’ sites and analyzing industry insights, SimilarWeb helps you assess your brand’s online reputation and identify areas for improvement. With features such as search volume estimation, inbound link analysis, and website traffic data, SimilarWeb enables you to enhance your brand’s reputation and stay ahead of the competition. is a tool that tracks online activity and provides real-time social media analysis and search. By typing in your brand name and selecting the type of content you want to search for, you can quickly find mentions of your brand across various platforms. helps you monitor your online reputation and stay informed about what people are saying about your brand.

Review Push

Review Push is an online reputation management software that allows you to gather your internet testimonials in one location. With features such as multi-site monitoring and the ability to quickly monitor all your online reviews, Review Push is a valuable tool for managing your brand’s online reputation. However, it’s worth noting that Review Push has limited functionality compared to other online review monitoring tools, and there is a potential for biased reviews if customers feel incentivized to leave positive feedback.


Reputology is a platform for managing and monitoring online reviews, helping businesses keep track of, respond to, and analyze customer feedback. By managing and appropriately responding to negative comments, Reputology allows businesses to enhance their online reputation and build customer trust.


GatherUp is a tool that allows you to create a never-ending loop of customer evaluations and feedback. By communicating with your customers through text or email and asking them to review your product, GatherUp helps you gather valuable feedback and attract more clients. With features such as multi-site monitoring and the ability to track your online reviews, GatherUp is a valuable tool for managing your online reputation.


Reputation is an online reputation management (ORM) application that provides a full range of solutions for managing, monitoring, and maximizing your online reputation. Whether you’re an individual or a small business, Reputation offers tools and strategies to help you monitor and improve your online reputation. With features such as monitoring and measuring your online reputation, building and creating positive content, promoting and distributing your content, and protecting and defending against negative search results, Reputation provides a comprehensive solution for online reputation management.


BrandYourself is a software for managing online reputations for individuals and companies. With its free reputation report, BrandYourself allows you to view your online reputation and understand where you stand. By monitoring and measuring your online reputation, building positive content, promoting your brand, and protecting against negative search results, BrandYourself helps individuals and small businesses manage and enhance their online reputations.


SentiOne is a tool that helps you avoid social media crises with its AI-based anomaly detection and notifications. By automatically alerting you to any issues, SentiOne allows you to fix them before they escalate. With features such as real-time monitoring, advanced analytics and reporting, and historical trend analysis, SentiOne helps you monitor and manage your online reputation effectively.


Meltwater is a tool that helps you react swiftly to online messages or comments, preventing crises and gaining a deeper understanding of your online reputation. With its pricing based on the number of users and features you need, Meltwater offers a flexible solution for small businesses looking to manage their online reputation.


PromoRepublic is a tool for insight-driven marketing that helps small businesses attract local clients. With features such as scheduled posts, brand mention tracking, content saving, and a library of free resources, PromoRepublic assists businesses in managing their online reputation effectively. However, it’s important to note that PromoRepublic lacks some advanced features like bulk upload and app integration.

ORM for Your Local Business

Managing your online reputation is crucial for small businesses in today’s digital world. With the right tools and strategies, you can monitor, protect, and enhance your online reputation effectively. At, we specialize in online reputation management for small businesses. Contact us for a consultation and let us help you protect and enhance your online reputation.

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online reputation management for small businesses

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