Table of Contents
- Why is ORM Essential for Businesses?
- Online Reputation Management Strategies You Can Deploy
- 6 Best ORM Tools and Software You Can Use
Online reputation management (ORM) is a powerful tool that businesses can utilize to build and improve their reputation on online platforms. ORM involves actively monitoring a brand’s online presence and taking steps to create an authentic and positive image. By effectively managing their online reputation, businesses can promote credibility, impact purchase decisions, build trust, boost brand visibility, and gain valuable insights into their audience’s preferences.
Why is ORM Essential for Businesses?
Online reputation management is crucial for businesses for several reasons:
Impacting Purchase Decisions: Research shows that 85% of customers trust online reviews as much as personal recommendations. By actively managing their online reputation, businesses can proactively address customer reviews and influence potential leads to make a purchase.
Building a Trustworthy Image: No business is immune to negative reviews. However, how businesses respond to feedback can significantly impact their reputation. By adopting ORM strategies, businesses can improve brand loyalty by promptly addressing negative comments and resolving customer concerns.
Boosting Brand Visibility: When customers post reviews and talk about a business on social media and search engines, it enhances the brand’s visibility. By actively engaging with positive interactions and testimonials, businesses can amplify their reputation and encourage customers to share their positive experiences.
Generating Business Insights: Online reputation management services provide businesses with valuable insights into customer preferences. By monitoring reviews and feedback, businesses can identify areas for improvement and make informed decisions to enhance their products or services.
Online Reputation Management Strategies You Can Deploy
To effectively build and improve your brand’s reputation, consider implementing the following ORM strategies:
1. Monitor Your Brand’s Mentions
Keeping track of your brand’s mentions on search engines and social platforms is vital. Set up Google alerts to receive notifications about your business mentions. Additionally, regularly check review sites like Yelp and monitor social media platforms for mentions of your brand.
2. Encourage Online Reviews
Invite your audience to leave feedback by sending surveys or setting up polls on social media. Create a customized hashtag to encourage user-generated content. Focus on delivering exceptional customer experiences to naturally encourage positive reviews.
3. Promptly Respond to Your Audience
Respond to customer feedback and concerns on your social media profiles in a timely manner. Personalize your messages and empathize with your audience to show that you value their opinions and are committed to resolving any issues.
4. Don’t Ignore Negative Comments
Instead of deleting or ignoring negative reviews, address them proactively. Apologize for any mistakes or errors on your part, and take steps to resolve the customer’s concerns. Transparency and accountability can go a long way in building customer loyalty.
5. Make Optimum Use of Content Marketing
Incorporate content marketing into your ORM strategy. Use customer feedback to personalize your content and cater to your target demographic. By providing valuable and relevant content, you can minimize complaints and build a positive reputation.
6. Analyze and Take Action
Analyze customer feedback and take proactive steps to improve your business. Use online reputation management tools to generate reports and gain insights into your brand’s performance. Implement changes based on customer feedback to create a better customer journey.
6 Best ORM Tools and Software You Can Use
To effectively manage your online reputation, consider utilizing the following ORM tools and software:
Google Alerts: Set up Google Alerts to receive notifications about online brand mentions. This free tool allows you to track mentions, select sources and regions to monitor, and even monitor competitor brand mentions.
Reputation Defender: Reputation Defender is a comprehensive online reputation management tool that helps businesses monitor and increase their reviews, suppress negative mentions, and promote positive feedback. It offers pre-made questionnaires and surveys to gather customer feedback.
The Brand Grader: The Brand Grader is a free tool that provides reports about a brand’s online image. It identifies conversations about your brand, mentions by web influencers, follower count on social profiles, and positive and negative brand mentions.
Reputology: Reputology is a trusted service that offers sentiment analysis, 24/7 review tracking, and performance measurement through statistics and charts. It provides insights into how your team is responding to online reviews.
Podium: Podium allows businesses to gather reviews from industry-specific sites and Google. It automates the collection of user reviews and provides metrics for tracking ORM performance. Podium also offers customizable templates and a mobile application for on-the-go audience engagement.
Brand24: Brand24 offers tools to monitor online presence, including influence scores, customized alerts, and intuitive volume charts. It integrates with social profiles and platforms like Slack, and allows monitoring of podcasts and newsletters.
These tools offer various features to monitor and manage your brand’s online reputation. Choose the one that best fits your needs and supports your ORM strategy.
Building and improving your brand’s reputation through online platforms is essential for business success. By implementing effective online reputation management strategies and utilizing ORM tools, businesses can proactively manage their online presence, impact purchase decisions, build trust, boost brand visibility, and gain valuable insights. Start your ORM game plan today and take control of your brand’s narrative.