online reputation management statistics

Online Reputation Management Statistics

Online reputation management statistics: Discover the latest data on ORM and its crucial role in building a positive online image. Stay ahead with effective strategies & tools.

Online reputation management is crucial in today’s digital age, where your online presence can significantly impact your personal and professional opportunities. In this article, we will explore the importance of online reputation and provide you with valuable statistics to help you understand and manage your online image effectively.

The Impact of Online Reputation on Businesses

A strong online reputation is vital for the growth and success of any business. Here are some key statistics that highlight the significance of online reputation for businesses:

  1. Visibility and Consistency: It takes an average of 5 to 7 impressions for people to remember a brand, emphasizing the importance of visibility and consistency in your online strategy.
  2. Brand Presentation: Presenting your brand consistently across all platforms, including your website and social media profiles, can increase revenue by up to 23%.
  3. Reputation as a Risk Area: In a survey conducted by Deloitte, approximately 90% of over 300 executives ranked reputation as the most significant risk area for companies.
  4. Active Reputation Management: 88% of executives surveyed by Deloitte stated that their companies actively manage reputation risk.
  5. Impact of Bad Reputation: 90% of consumers report not frequenting a business with a bad reputation, highlighting the negative impact it can have on businesses.
  6. Reversal of Purchase Decision: 87% of consumers admit to reversing a purchase decision after reading negative news or reviews about a business online.
  7. Hiring Impact: Almost 70% of prospective employees would reject a job offer from a company with a bad reputation, even if they were unemployed.
  8. Trust in Positive Reputation: 95% of consumers trust a corporation with a positive reputation, which can help protect and enhance your business.
  9. Importance of Reputation in Consumer Decisions: A study by TrustPilot revealed that consumers ranked a positive internet reputation as the #1 most important factor when choosing which business to frequent, even above the quality of products and services.
  10. Loyalty to Brands: Approximately 90% of consumers remain loyal to brands that share their values.

The Impact of Online Reputation on Individuals

Individuals also need to be mindful of their online reputation, as it can affect various aspects of their lives. Here are some statistics related to personal online reputation:

  1. Employer Evaluation: Approximately 90% of employers review the social media presence of prospective employees.
  2. Job Rejections: 80% of employers have rejected a candidate based on their social media activity. If your profiles could harm your job prospects, consider making them private.
  3. Recruitment through Social Media: 95% of businesses use social media for recruiting purposes, indicating the relevance of your online presence in job searches.
  4. Effective Job Search Platform: LinkedIn is considered the most effective site for finding qualified job candidates, according to 75% of companies.
  5. Use of Social Media Platforms: 66% of companies use Facebook, and 53% use Twitter for recruitment purposes.
  6. Impact on Dating Prospects: Nearly 50% of people research individuals online before going on a date, emphasizing the importance of maintaining a positive online reputation in personal relationships.

The Role of Social Media in Online Reputation

Social media platforms play a significant role in shaping online reputations. Here are some statistics related to social media and its impact on online reputation:

  1. Social Media Users: There are approximately 4.9 billion social media users worldwide.
  2. Mobile Access: Most social media users access platforms via mobile devices, underlining the importance of a mobile-friendly online presence.
  3. Facebook Dominance: Facebook remains the top social media platform with 2.9 billion monthly active users globally.
  4. Top Five Social Media Platforms: Following Facebook, the top five social media platforms are YouTube, WhatsApp, Instagram, and WeChat.
  5. TikTok’s Rise: TikTok, the sixth most popular social media platform, outperformed Facebook, Instagram, Twitter, and Snapchat combined in Q4 2022, earning $350 million.
  6. Alternative Platforms for Business Information: 46% of consumers turn to Facebook, 35% to YouTube, 32% to Instagram, and 20% to TikTok to learn more about businesses.
  7. Businesses Leveraging Social Media: 77% of businesses use social media to reach customers, as it can significantly increase their audience reach.
  8. Brand Following: 90% of social media users follow at least one brand, highlighting the importance of businesses’ presence on social media.
  9. Social Media and Sales: 76% of social media users have made a purchase based on something they saw on social media.
  10. Age Group Preferences: Different age groups find information through different online channels. For example, nearly 85% of people between 18 and 29 use at least one social media site, with the usage decreasing as the audience’s age increases.
  11. Emerging Social Media Platform: BeReal is the fastest-growing social media platform in 2023, with a 1,200% increase in Gen Z users.

The Power of Images and Videos

Visual content, including images and videos, holds a significant influence over online reputation. Consider the following statistics:

  1. YouTube’s Popularity: YouTube ranks as the second most popular social media platform, with 2.5 billion monthly active users.
  2. Frequency of YouTube Visits: Over 50% of users visit YouTube at least once a month, highlighting its widespread usage.
  3. HD Videos and Google Search: Approximately 68% of YouTube results on page 1 of Google search are HD videos, indicating the importance of video content for search visibility.
  4. Optimal YouTube Video Length: Page 1 YouTube videos have an average length of just under 15 minutes, suggesting that shorter videos may perform better in terms of ranking.
  5. Engagement’s Impact on YouTube Ranking: Comments, views, shares, and likes significantly influence the ranking of YouTube videos on both the platform and Google search results.
  6. Engaging Short-Form Videos: Short-form videos, popularized by platforms like TikTok, Snapchat, and Instagram’s reels, are considered highly engaging, with 66% of consumers engaging with shorter videos, approximately 2.5 times more than longer videos.
  7. Visual Searching Preferences: Over 60% of Gen Z and Millennials prefer visual searching over other new technologies, indicating the significance of visual content.
  8. Google Images’ Impact: Google Images accounts for over 20% of search queries, emphasizing the importance of including unique images in written content for improved rankability.

News and Online Reputation

The way individuals and businesses are covered in the news can have a substantial impact on their online reputation. Consider the following statistics related to news consumption and its influence:

  1. Digital News Consumption: Roughly 80% of Americans receive their news from digital devices, highlighting the widespread reliance on online sources.
  2. Social Media as News Source: Over 50% of digital news consumers get their news from social media platforms, indicating their significance in disseminating information.
  3. Clicks on Google News: Approximately 280 million searchers click on the Google News tab, emphasizing the platform’s reach and influence.
  4. Trust in Google News: Over 60% of searchers trust Google News more than traditional news outlets, highlighting the credibility associated with the platform.
  5. Negative News Impact on Businesses: Businesses with just one negative article ranking online risk losing over 20% of prospective customers. Having four or more negative articles can lead to a potential loss of up to 70%.
  6. Impact of Negative News: Negative news is reported to be three times more impactful than positive news, underscoring the significance of managing negative publicity effectively.

The Importance of Online Reviews

Online reviews are a critical aspect of online reputation, influencing consumer decisions and perceptions of businesses. Consider the following statistics related to online reviews:

  1. Review Reading Habits: 93% of people read online reviews before making a purchase, highlighting their importance in the consumer decision-making process.
  2. Online Reviews for Local Businesses: 98% of people read online reviews about local businesses, indicating their significance in evaluating local establishments.
  3. Impact of Positive Reviews: Over 90% of people state that positive reviews make them more likely to frequent a business, with 86% considering online reviews as trustworthy as personal recommendations from friends or family.
  4. Reviewing Habits: Contrary to popular belief, only 4% of consumers have never left a review, indicating that people are actively engaged in providing feedback.
  5. Google as the Dominant Review Platform: Almost 75% of all online reviews are left on Google, making it a crucial platform for managing and monitoring your online reputation.
  6. Optimal Review Ratings: While perfection is not necessary, companies with ratings between 4.0 to 4.7 stars have a higher purchasing likelihood. Companies approaching a perfect 5-star rating may experience a decrease in trust due to perceived inauthenticity.
  7. Negative Rating Impact: Less than 50% of consumers frequent businesses with a rating under 4 stars, and 87% of consumers would not even consider a business with an average rating below 3 stars.
  8. Positive Reviews for Exceptional Service: Over 80% of consumers are likely to leave a positive review if they feel a business went above and beyond their expectations.
  9. Turning Negative Experiences into Positives: Nearly 80% of consumers are likely to leave a positive online review if a business successfully turns an initially negative experience into a positive one.
  10. Engagement with Reviews: Almost 90% of consumers are more likely to frequent a business if the business responds to all reviews, both positive and negative.
  11. Proactively Seeking Reviews: 65% of people leave reviews when asked by a business, with email, in-person requests, and requests along with invoices yielding the highest number of reviews.


Managing your online reputation is crucial in today’s digital landscape. The statistics provided in this article highlight the significance of online reputation for businesses and individuals alike. By understanding these statistics and implementing effective online reputation management strategies, you can enhance your online presence, maintain a positive reputation, and unlock various personal and professional opportunities.

For more information and assistance with online reputation management, you can reach out to Digital Rep and Reviews for a free consultation.

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online reputation management statistics

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