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Online reputation statistics change regularly, and it is crucial for brand management professionals to stay informed about the current state of online reputation management (ORM). In this guide, we will provide you with the latest online reputation management statistics and explain how you can use this information to your advantage.
Why Online Reputation Management Matters
The online reputation management world is filled with tales of tragedy, falls from grace, and salacious rumors that can destroy careers and businesses. It is essential for businesses and individuals to understand the risks and consequences of a compromised online identity. Your online reputation is your reputation, and if you don’t appear online, you don’t exist.
Corporate Social Responsibility Statistics
- More than 75% of attacks are initiated by email (Round Robin, 2020).
- Around one in three consumers reported experiencing cybercrime in 2020 (Norton, 2021).
- The FBI received over 2,000 cybercrime complaints daily in 2020 (FBI, 2020).
- The healthcare industry is expected to spend nearly $125 billion on cybersecurity costs between 2020 and 2025 (Cybersecurity Ventures, 2020).
- 58% of adults are more worried than ever about being a victim of cybercrime (Norton, 2021).
- 53% of adults say they are unsure how to protect themselves against cybercrime (Norton, 2021).
- 41% of people don’t think their accounts are valuable enough to be worth a hacker’s time (LastPass, 2020).
- 60% of users are willing to sacrifice their online privacy for the convenience of the internet (Norton, 2021).
Review Management Statistics
- 85% of consumers trust online reviews as much as personal recommendations (Digital Rep and Reviews).
- Nearly 3 out of 4 consumers trust a company more if it has positive reviews (Digital Rep and Reviews).
- 60% of consumers say that negative reviews made them not want to use a business (Digital Rep and Reviews).
- 49% of consumers need at least a four-star rating before they choose to use a business (Digital Rep and Reviews).
- Consumers read an average of 7 reviews before trusting a business (Digital Rep and Reviews).
- Every additional one-star Yelp rating can cause an increase in a business’s revenue by as much as 9% (Digital Rep and Reviews).
- Reviews that only gave 1 or 2 stars failed to convert 86% of prospective customers (Digital Rep and Reviews).
- Americans report telling more people about poor service (15 people on average) than about good experiences (11 people on average) (Digital Rep and Reviews).
Search Engine Optimization Statistics
- Only 5% of people look past the first page of Google (Digital Rep and Reviews).
- 65% of consumers trust online search engines the most when conducting research on a business (Digital Rep and Reviews).
- A page that ranks number one on Google generally gets 31.7% of the traffic (Digital Rep and Reviews).
- Google controls 75.34% of global desktop search traffic (Digital Rep and Reviews).
- High-quality content and link building are the two most important factors used by Google to determine search rankings (Digital Rep and Reviews).
- “Best” and “right now” mobile queries have grown by over 125% in the last two years (Digital Rep and Reviews).
Wikipedia Statistics
- Wikipedia is on the first page of informational Google search results at least 60% of the time (Digital Rep and Reviews).
- Wikipedia ranks for as many as 99% of all search queries (Digital Rep and Reviews).
- Wikipedia appears in Google’s featured snippets 10 times more than any other website (Digital Rep and Reviews).
- Wikipedia articles have an accuracy rate of 80% compared to 95-96% accuracy in other sources (Digital Rep and Reviews).
Recruiting and Employment Statistics
- 95% of businesses use social media in their recruiting process (Digital Rep and Reviews).
- Social media recruiting has grown 54% in the past five years (Digital Rep and Reviews).
- 73% of companies consider LinkedIn the most effective site for finding qualified candidates (Digital Rep and Reviews).
- Up to 69% of job seekers would reject a job offer from a company with a bad reputation (Digital Rep and Reviews).
- 30% of job seekers would reject a job offer from a company with a bad reputation even with a 100% increase in compensation (Digital Rep and Reviews).
Social Media Statistics
- The average consumer mentions brands 90 times per week (Digital Rep and Reviews).
- 87% of people do comparative shopping for every purchase they make and shop on multiple channels (Digital Rep and Reviews).
- 78% of consumers’ purchase decisions are influenced by social media posts (Digital Rep and Reviews).
- 54% of people use social media to research products (Digital Rep and Reviews).
- 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to others (Digital Rep and Reviews).
- 39% of customers only trust brands if they have interacted with them on social platforms (Digital Rep and Reviews).
- 76% of American consumers purchased a product after seeing a brand’s social post (Digital Rep and Reviews).
- Videos are the #1 branded content used by marketers (Digital Rep and Reviews).
- 86% of B2B organizations prefer LinkedIn for social media marketing, while 98% of B2C companies use Facebook (Digital Rep and Reviews).
In conclusion, online reputation management is crucial for businesses and individuals in today’s digital age. The statistics show the importance of maintaining a positive online reputation and the impact it can have on consumer trust, purchase decisions, and even job opportunities. By understanding these statistics and implementing effective online reputation management strategies, businesses and individuals can shape their online identities to convey integrity, leadership, and trustworthiness.
