online review management tool

Online Review Management Tool Choose the Right Software for Your Business

Online review management tool: Find the perfect software for your business needs. Enhance your online reputation with the right choice. Improve customer satisfaction and grow your brand.

In today’s business world, consumers look for businesses they can trust. Reputation is everything, and reviews play an important role in commercial success. According to Search Engine Land, an amazing 88% of consumers trust product reviews as much as personal recommendations.

A few five-star reviews make a big difference! Review management software helps businesses by making it easier to collect, manage, and showcase customer reviews.

In this article, I’ll help you choose the right reputation management tool for your organization by evaluating the top options on the market today. I’ll show you what’s best about each platform and highlight the key features and benefits.

Comparison Criteria

What do I look for when I select the best customer review management platform? Here’s a summary of my evaluation criteria:

  1. User Interface (UI): I look for reputation management software that both admins and consumers can navigate easily
  2. Usability: I expect the top tools to offer a full range of features together with ease of use
  3. Integrations: I’m seeking native integrations with popular business tool categories, like CRM software, form builders, customer experience software, and data analysis
  4. Value for $: I look for online review management software that’s affordable for businesses of every size

Review Management Solution: Key Features

Here’s a list of the top features you can expect to find in a business reputation management system:

  1. Review gathering: an easy way for customers to submit reviews online for consolidation and display
  2. Review showcase: the ability to publish reviews on the company’s website or another platform, to support sales and marketing efforts
  3. Search and monitoring capabilities: the software should be able to track reviews appearing on social media and other platforms
  4. Single management dashboard: admins should be able to administer all functions easily from a central point
  5. Feedback management: providing ways of dealing with customer feedback in an optimal way
  6. Real-time notifications: immediate alerts of new reviews and other events within the platform
  7. Reporting & analytics: detailed insights into the nature and origin of reviews and customer relationships

Overviews Of The 13 Best Customer Review Management Software Solutions

Here’s a brief description of each customer review management system to showcase each tool’s best use case, some noteworthy features, and screenshots to give a snapshot of the user interface.

1. Jotform Enterprise – Best enterprise customer review management software

Jotform Enterprise is a cloud-based form automation platform that allows users to create, design, and publish various online forms across different channels and collect customer responses. The analytics and reporting features provide survey teams with actionable insights for generating leads, conducting market research, registering guests for events, managing job applications, and managing customer reviews.

Jotform Enterprise

Key Features:
– Easy-to-use form builder with drag-and-drop functionality
– Pre-built form templates for various applications
– Integration with popular apps and platforms
– Mobile forms module for offline data collection
– Encrypted forms and advanced security compliances
– Multiple-user access and report generation

Pricing: Jotform Enterprise offers a free plan, with paid plans starting from $39/user/month.

2. Birdeye – Review management & messaging platform for local vendors

Birdeye is a customer experience platform designed to help you get more reviews automatically, then turn reviews into a competitive advantage. The software sends customers to top review sites to share their feedback. Managers can access all reviews for every location, from every source, all in one dashboard. You can also create surveys to capture real-time feedback and understand your customers better.


Key Features:
– Automatic review generation and management
– Integration with over 1000 apps
– Real-time feedback capture and analysis
– Customizable surveys and feedback campaigns
– Integration with Google API for powerful Google reviews
– Detailed reporting and analytics

Pricing: Birdeye offers a free demo, with pricing available upon request.

3. ReviewTrackers – Best review platform for competitive market analysis

ReviewTrackers is a proven reputation and review management system, designed to drive acquisition and retention strategies. Core features include review collection, competitor tracking, media monitoring, and alerts. The software also offers detailed performance analytics, review widgets, and review requests by SMS.


Key Features:
– Review collection from over 100 third-party platforms
– Detailed performance analytics and competitor tracking
– Review widgets and SMS review requests
– Integration with major business tools
– Customized pricing available upon request

Pricing: ReviewTrackers offers customized pricing based on your specific needs.

4. – Best for agencies offering reputation management to clients

Grade.Us is a cloud-based reputation management platform that offers automation of review management. Features include feedback collection, multi-channel management, and gathering social proof. Admins can also create drip marketing campaigns, which aim to acquire reviews over a period of time.

Key Features:
– Feedback collection and multi-channel management
– Drip marketing campaigns for review acquisition
– Review reporting tools for tracking social media reviews
– Customized campaign performance reports
– Integration with major business tools
– Pricing starts from $54/user/month

Pricing: offers a 14-day free trial, with paid plans starting from $54/user/month.

5. Podium – Best for review management for local businesses

Podium is a customer engagement platform focused on helping local businesses manage their online presence. This SaaS software includes easy-to-use tools that enhance the customer experience and help with local SEO. Online review generation is a core feature, with customers encouraged to offer feedback on products and services. Podium also includes SMS marketing, webchat, and payment processing features.


Key Features:
– Online review generation and customer feedback management
– SMS marketing and webchat features
– Personalized text conversations and review gathering campaigns
– Integration with tools such as Salesforce and Calendly
– Pricing starts from $289/user/month

Pricing: Podium offers a 14-day free trial, with paid plans starting from $289/user/month.

6. Yotpo – Data-driven tools for customer feedback management

Yotpo is a popular content marketing platform for ecommerce businesses, designed to generate feedback and referrals. Using this platform, you can collect reviews using email and SMS channels. Customers can use photos and videos to enrich their feedback and testimonials. You can display positive reviews on your website, showcase highlights, and show reviews to potential customers on your checkout page.


Key Features:
– Review collection through email and SMS channels
– Enriched feedback with photos and videos
– Displaying positive reviews on your website and checkout page
– Reporting and analytics for customer sentiment
– Integration with popular ecommerce platforms
– Pricing starts from $15/user/month

Pricing: Yotpo offers a free trial, with paid plans starting from $15/user/month.

7. Rize Reviews – Best for a review-collecting website widget

Rize Reviews offers a reviews widget for displaying customer feedback, pulling in reviews and ratings from Google, Facebook, and the Better Business Bureau (BBB). You can choose your preferred widget display settings and select whether or not to show the aggregate review score. Customers can share online reviews using any device.

Rize Reviews

Key Features:
– Reviews widget for displaying customer feedback
– Integration with Google, Facebook, and BBB reviews
– Customizable widget display settings
– Share online reviews using any device
– Integration with major business tools
– Customized pricing available upon request

Pricing: Rize Reviews offers a free demo, with pricing available upon request.

MerchantCentric manages feedback from your website, call centers, surveys, and online reviews. You can apply your own brand image and voice, as well as customizing content at brand or location level. Using alerts, you can get notified of negative feedback to respond immediately to improve customer satisfaction. The software provides you with a single, custom link you can add to your website, include in receipts, or send by email.

Merchant Centric

Key Features:
– Feedback management from multiple sources
– Customizable content at brand or location level
– Alerts for negative feedback and customer satisfaction improvement
– Single, custom link for collecting reviews
– Integration with major business platforms
– Pricing starts from $49.95/user/month

Pricing: MerchantCentric offers a free trial, with paid plans starting from $49.95/user/month.

9. Trustpilot Business – Best for real-time insights into consumer reviews

Trustpilot is a customer experience management tool that helps organizations manage customer interactions, send review invitations, manage business listings, share reviews, and track feedback. Using the centralized platform, admins can configure rules for sending review invitations. They can also use multiple widgets, email signatures, and newsletters. Built-in analytics tools provide real-time insights into customer feedback.

Trustpilot Business

Key Features:
– Review invitation management and business listing management
– Multiple widgets, email signatures, and newsletters
– Real-time insights into customer feedback
– Integration with popular business tools
– Pricing starts from $225/user/month

Pricing: Trustpilot offers a free plan, with paid plans starting from $225/user/month.

10. Gominga – Best for managing reviews from many different platforms

Gominga is a reputation management platform that helps organizations collect and respond to feedback in a single suite. Core features include customer experience management, review notification, and activity tracking. The system also offers customizable templates and sentiment analysis. Admins can evaluate reviews, identify new opportunities, and analyze the strengths or weaknesses of products. Additional modules cover response, analytics, and sentiment analysis.


Key Features:
– Customer experience management and review notification
– Activity tracking and customizable templates
– Sentiment analysis and review evaluation
– Integration with major customer support platforms
– Customized pricing available upon request

Pricing: Gominga offers customized pricing based on your specific needs.

Other Options

Here are a few more reputation management solutions that didn’t make the top list:

  • Get More Reviews: All-in-one solution for gathering and sharing customer reviews
  • GatherUp: Consolidates feedback and reviews into one place to increase sales
  • Score My Reviews: A reputation management tool that integrates with all major review platforms
  • Review Tool: A simple but effective way to invite readers to leave reviews

What Do You Think About This List?

That brings us to the end of this review of online reputation management software. Do you agree with my evaluations of the top tools? Let us know what you think in the comments below.

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online review management tool

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