13 Best Online Reputation Management Platforms for Businesses

Online reputation management software can be a lifesaver for businesses looking to protect their brand. It can help you maintain a positive image online and quickly address any negative content or comments that arise. In this article, we will explore the 13 best online reputation management platforms available to help you choose the right tool for your business.

1. Brand24

• Free 14-day trial. Individual plan for $69.
• Website: https://brand24.com/

Brand24 is one of the best online reputation management platforms on the market. It is easy to use, effective, in-depth, and affordable. This media monitoring and analytics tool offers great insight into your online presence, allowing you to track what people are saying about your brand and quickly address any negative sentiment.

Brand24 monitors social media platforms like Twitter, Instagram, Facebook, Reddit, Telegram, and TikTok. It also tracks news sites, customer reviews, review sites, blogs, discussion forums, podcasts, videos, and other online sources. The tool analyzes the performance of these mentions on various levels, including sentiment analysis, reach, social media reach, most influential sources, most popular sources, trending hashtags, and most popular mentions.

Some of Brand24’s key features include Reputation Score metrics for measuring brand reputation, alerts and notifications for rapid mention increases, emotion analysis for detecting emotions associated with your brand, emoji analysis for understanding the use of emojis in discussions, and topics analysis for identifying important industry topics and trends.

2. Brandwatch

• Detailed pricing available upon request.
• Website: https://www.brandwatch.com/

Brandwatch is another powerful online reputation management platform that allows you to monitor and respond to online reviews, social media posts, and other online content. It provides tools for analyzing online sentiment and identifying influencers. With Brandwatch, you can see all online mentions of your brand in one place, including on social media, news sites, and forums.

One standout feature of Brandwatch is its reputation management dashboard, which provides a comprehensive overview of your brand’s online reputation. This platform is commonly used by medium and large companies.

3. Mention

• Solo plan costs $49 per month.
• Website: https://mention.com/

Mention is a popular web and social media monitoring tool that also offers online reputation management capabilities. With Mention, you can monitor and control your brand’s online reputation by tracking company mentions across social media and websites. The tool also includes a separate feature called the Brand Grader, which allows you to monitor and analyze your online reputation.

To access the sentiment analysis feature in Mention, you need to purchase the Pro plan, which costs $99 per month.

4. Reputology

• Single Location plan costs $29 – $49 per month and location.
• Website: https://www.reputology.com/

Reputology is a reputation management platform that caters to small, medium, and large companies. What sets Reputology apart is its strong focus on location, making it particularly valuable for businesses operating locally. The platform offers solutions for customer feedback, review monitoring, and text analysis. With Reputology, you can respond to customer reviews across multiple review sites from a single dashboard. The tool also provides real-time alerts when new reviews are posted, enabling timely responses to feedback.

5. BirdEye

• Detailed pricing available upon request.
• Website: https://birdeye.com/

BirdEye is a comprehensive SaaS software that helps manage reputation and customer experience. In addition to its strong focus on reviews, BirdEye provides insights into a business’s Google search reputation. The platform offers features such as surveys, web chat, and a customer insight algorithm based on reviews.

6. Podium

• Essentials plan costs $49 per month.
• Website: https://www.podium.com/

Podium is another reputation management tool that emphasizes managing and improving customer experience. Its features include a messaging platform, review management, web chat, and feedback management. Podium helps businesses effectively engage with customers and enhance their online reputation.

7. Reputation.com

• Detailed pricing available upon request.
• Website: https://www.reputation.com/

Reputation.com is an all-in-one reputation management platform that goes beyond reputation management. It provides solutions for understanding sentiment, analyzing feedback, social listening and engagement, online reputation management, Reputation Score measurement, and Business Listings.

8. Yext

• Detailed pricing available upon request.
• Website: https://www.yext.com/

Yext is primarily a data management tool that helps businesses keep track of their business location-related information across multiple directories. It allows you to manage business listings and discover new ones. Yext also provides solutions for local SEO and voice search optimization.

9. Sprout Social

• Standard plan costs $249 per month.
• Website: https://sproutsocial.com/

Sprout Social is a social media monitoring tool that can be used to manage online reputation. While it doesn’t offer a dedicated reputation management solution, Sprout Social provides features to monitor online reputation, respond to customer feedback, and analyze sentiment. The platform also offers reporting and review management features to help you take care of your reputation.

10. Hootsuite

• Professional plan costs $49 per month.
• Website: https://hootsuite.com/

Hootsuite is a popular social media monitoring tool that allows digital marketing specialists to monitor social media channels, blogs, and news sites for mentions of their brand or industry-related keywords. While Hootsuite doesn’t provide specific reputation management features, it can be used to track brand sentiment and keep an eye on products and campaigns.

11. BrandYourself

• Detailed pricing available upon request.
• Website: https://brandyourself.com/

BrandYourself is a platform designed specifically for managing personal online reputation. It allows you to track and analyze search results, social media activity, and review sites. BrandYourself provides personalized guidance on improving your online presence and offers monitoring and reporting features to track your online reputation over time.

12. Digimind

• Detailed pricing available upon request.
• Website: https://www.digimind.com/

Digimind is a social media monitoring and analytics tool that provides businesses with insights into their online reputation. It allows businesses to monitor brand mentions across social media platforms, news sites, blogs, and other online sources in real-time. Digimind also provides sentiment analysis, helping businesses track the tone of conversations around their brand and identify potential issues before they become crises.

13. ReviewTrackers

• Detailed pricing available upon request.
• Website: https://www.reviewtrackers.com/

ReviewTrackers is a review management tool that enables businesses to monitor reviews on sites like Google, Yelp, and Facebook. It also provides features to understand customer experience through review monitoring and social media platforms.

Success stories using online reputation management platforms

Piwik PRO

Piwik PRO, an advanced web analytics platform, wanted to maintain a positive brand image and protect its reputation. They chose Brand24 as their online reputation management platform to discover what people were saying about their brand online. By monitoring the “Piwik PRO” phrase, they were able to identify relevant discussions, track sentiment, and measure their Reputation Score. This allowed them to address any negative mentions and combat misinformation about their platform’s data collection methods and product functionality, which could have negatively impacted their sales.

ClickMeeting

ClickMeeting, a webinar and video conferencing platform, recognized the importance of maintaining a positive online reputation. By using Brand24 as their reputation management tool, they were able to monitor their brand mentions and detect negative comments about poor connection quality and problems with joining events. This knowledge allowed them to improve their product and enhance their positive image.

Mistakes to avoid when using an online reputation management platform

While online reputation management platforms offer numerous benefits, it’s important to avoid common mistakes that can compromise their effectiveness. Here are some pitfalls to avoid:

1. Monitoring only your company or product name: Instead, consider monitoring keywords and phrases closely related to your niche and services to capture a more comprehensive view of online sentiment.
2. Dismissing or overlooking negative comments or reviews: Every piece of feedback is an opportunity for improvement, so address negative feedback promptly and constructively.
3. Responding defensively to criticism: Approach negative feedback with understanding and a genuine desire to resolve the issue, rather than escalating the situation.
4. Ignoring positive feedback: Engage with positive feedback to build positive relationships and encourage brand advocacy.
5. Lacking a clear strategy: Simply having a reputation management tool is not enough; develop a clear strategy for handling different types of feedback and situations.

In conclusion, your online reputation can make or break your business in today’s digital age. With the multitude of online platforms available to customers, monitoring your brand’s online presence is crucial. Choose an online reputation management platform that offers real-time monitoring, wide coverage of monitored sources, sentiment analysis, reputation scoring, and other advanced features to effectively manage your brand’s online reputation.