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In the digital world, it is crucial for businesses to maintain a positive online reputation. Negative media coverage, bad reviews, and inappropriate responses can all have a detrimental impact on your brand image. To effectively manage your online reputation, you need to proactively monitor and address any negative content or feedback. Fortunately, there are several reputation management software options available to help you stay on top of your online reputation. In this article, we will explore the nine best online reputation management solutions for digital agencies.
What is Online Reputation Management?
Online reputation management (ORM) involves actively monitoring your brand mentions on the internet and social media platforms and addressing any negative or false comments, reviews, or stories that may damage your brand image. An effective reputation management plan includes researching and identifying conversations around your brand, developing a strategy to improve customer experiences, and executing the plan by taking the necessary actions on reviews and feedback.
Why Do You Need to Manage Your Online Reputation?
Managing your online reputation is essential because nine out of ten consumers read reviews before making a purchase. A positive brand image can significantly influence a buyer’s decision. Additionally, the perception of a brand can change quickly on social platforms, so it is crucial to stay aware of what is being said about your brand and strategize accordingly. By monitoring your brand regularly, you can avoid potential losses in acquiring new customers and increasing sales.
What is Reputation Management Software?
Reputation management software, also known as review management software, allows businesses to monitor web and social media platforms for online reviews and take necessary actions to promote positive customer experiences. These software tools help businesses stay informed about their brand mentions, respond to customer feedback, and manage their online reputation effectively.
Now, let’s explore the nine best online reputation management solutions for digital agencies:
1. Sociality.io
Sociality.io is an end-to-end social media management tool that offers various modules to automate social media activities. It is a preferred choice for both agencies and businesses. Some key features of Sociality.io include:
- Manage conversations and interactions with customers/followers using CRM-like tools.
- Get data-driven insights through custom social media reports using the social media analytics module.
- Monitor social listening in real-time and access sentiment analysis and brand health insights.
- Set competitor benchmarking based on historical data and social media metrics.
Pricing: Starting at $99/month
Rating: 4.8/5 (as on g2.com)
2. Mention
Mention is a reputation management tool that helps brands and digital agencies monitor social media and the web to manage brand perception. It offers features such as Listen, Monitor, and Publish. Key features of Mention include:
- Use multiple sources to crawl mentions, including social media, blogs, review forums, and websites.
- Get insights on the share of voice against your competitors.
- Respond to customers for timely crisis management.
- Gain insights on your audience and key topics for social strategy.
Pricing: Starting at $29/month
Rating: 4.3/5 (as on g2.com)
3. Birdeye
Birdeye is a popular review management software and messaging platform for businesses of all sizes. It integrates with over 3000 software to make it easier for businesses to get new reviews, manage customers, and improve online discovery. Key features of Birdeye include:
- Manage and generate reviews on Google, Facebook, and 200+ other platforms and websites.
- Respond directly to customer reviews and engage with them using a single inbox.
- Send automated, personalized review requests to customers after every purchase.
Pricing: On-request
Rating: 4.8/5 (as on g2.com)
4. Yext
Yext is a comprehensive platform that offers solutions for marketing, commerce, support, workplace, and more. Its Reviews tool helps businesses streamline their online reputation management strategy. Key features of Yext Reviews include:
- View, filter, and analyze reviews from the web.
- Respond to reviews from a single platform.
- Generate reviews by sending requests to your customers.
- Access analytical insights, including sentiment analysis and review analytics.
- Monitor and respond to customer queries in real-time on Google.
Pricing: On request
Rating: 4.4/5 (as on g2.com)
5. Podium
Podium is a reputation management software that enables businesses to manage customer interactions and reviews on a single platform. Some key features of Podium include:
- Request reviews from customers easily.
- Respond to reviews in real-time and communicate through text messages with potential customers.
- Get competitor benchmark data to gain insights on your performance.
- Receive real-time notifications when you receive reviews.
Pricing: Starting at $289/month
Rating: 4.6/5 (as on g2.com)
6. ReviewTrackers
ReviewTrackers is a popular online review management software that allows businesses to collect reviews from over 100 third-party websites and platforms such as Google, Facebook, and TripAdvisor. Key features of ReviewTrackers include:
- Monitor and manage reviews from 100+ sites on a single aggregator platform.
- Assign individual reviews to specific team members based on content.
- Share high-impact and high-priority reviews easily.
- Access comprehensive competitive intelligence and sentiment analysis.
- Automate review generation and smart responses.
Pricing: On request depending on business needs and size
Rating: 4.6/5 (as on g2.com)
7. Sprout Social
Sprout Social is an all-in-one platform that helps businesses manage customer feedback throughout the customer journey. It offers features such as surveys, messaging, reviews, social listening, and more. Key features of Sprout Social include:
- Request, track, and analyze feedback from customers through different types of surveys.
- Request, monitor, and respond to reviews to manage brand perception.
- Respond to customer messages from different platforms through a central dashboard.
- Receive real-time alerts.
- Access comprehensive insights on competitor benchmarking and sentiment analysis.
Pricing: On-request
Rating: 4.5/5 (as on g2.com)
8. BrandMentions
BrandMentions is a well-known brand tracking tool that offers features such as reputation management, media monitoring, brand monitoring, and competitor spying. Key features of BrandMentions include:
- Track mentions about your brand or product on the web and social media.
- Receive real-time notifications about mentions in your inbox.
- Access insights on tone and sentiment analysis with comprehensive reports.
- Gain data on social media reach, brand engagement rate, authors or influencers talking about your brand, and more.
Pricing: Starting at $99/month
Rating: 4.6/5 (as on g2.com)
9. Brand24
Brand24 is a popular media monitoring tool that provides insights into brand mentions across various platforms and content formats. Key features of Brand24 include:
- Access brand mentions across social platforms, blogs, forums, news, podcasts, reviews, videos, etc.
- Receive instant alerts for negative mentions.
- Use sentiment detection to differentiate positive, negative, and neutral mentions.
- Track and engage in online conversations.
Pricing: Starting at $49/month
Rating: 4.6/5 (as on g2.com)
In conclusion, managing your online reputation is crucial for maintaining a positive brand image. The nine reputation management software options mentioned above can help digital agencies effectively monitor and manage their online reputation. Choose a software that aligns with your needs, budget, industry, and platforms you want to cover. By leveraging these online reputation management solutions, you can proactively address any negative content or feedback and protect your brand’s reputation.
